China's cosmetic industry on the scale of the market from the point of view, has been added during the period. From the breakdown of the shopping malls, cosmetics shopping malls add rate of 11.9%, shopping malls increasingly lively; washing supplies face many challenges, the addition rate is too small; oral cleaning supplies shopping malls concentration continues to progress, but the city needs are full, Shopping malls increase is too small. Throughout all the changes in shopping malls, cosmetics, a slight increase in the share of shopping malls; scouring supplies, oral cleaning supplies, other daily mall share slightly cut, but the overall structure of Japanese products is basically stable.
At that time, shampoo hair care products, shopping malls increasingly full capacity, add the speed began to slow down, but the hair shop to add contrast fast. Skin care products has now entered a period of rapid development, the size of the mall has some progress, but not very stable, is still a multi-brand competition. Beauty products and perfume shopping malls capacity is far from full trend, adding speed, shopping competition for multi-brand competition pattern, there is no significant pre-emptive brand.