1, from the mall needs to see the steady increase in spending to buy, commodity penetration rate remained at a high level, the city needs to be full, personalized needs and the rural need for a greater potential.
2, from the mall supply, high concentration of shopping malls, shopping malls scale stability; monopoly rate of the famous brand shopping malls higher, low-end shopping malls in fierce competition.
3, from the brand structure, the world's brand from a shopping mall to the second and third grade shopping malls soaked; domestic brands struggling to keep in the low-end shopping malls, continue to withstand the test of competitiveness; cross-industry strong brand opportunity to intervene.
4, from the commodity prices, the primary brand goods price stability and may be slightly adjusted, and other commodities may have to maintain the price advantage of the market share.
5, from the channel structure, shopping malls, supermarkets, specialty stores, direct sales and other forms of complementary.